In recent history, the organizations that have achieved remarkable things tend to be the ones that share success with others. Sustainability isn't just important for people and the planet, but also is vital for business success.
Today's consumers hold companies to a higher standard. They're looking for more than just material products or quality services when choosing a company to work with: Nine out of 10 consumers expect companies to not only make a profit, but also operate responsibly to address social matters. This new wave of buyers, when given the choice, will almost always choose a brand or product tied to a socially conscious cause, rather than a corporate big name brand.
All stakeholders in a business seek to understand and value the mission of the company, and why they should invest and support in it and that is why CSR matters. Consumers aren't the only ones who are drawn to businesses that give back. A company's CSR strategy is a big factor in where today's top talent chooses to work. The next generation of employees is seeking out employers that are focused on giving back.